Modern marketing is problematic AF. It’s inaccessible to millions of people and is often exploitative. While there has been some recent progress made, there is still so much work to do. Together, let’s explore how businesses can leverage marketing not only to grow their brand but also to actively contribute towards social justice goals. Attendees will learn actionable strategies for creating profitable campaigns that challenge racism, ableism, and other systems of oppression. By incorporating justice-centered marketing principles, businesses of all sizes - especially small businesses with limited resources - can create authentic connections with diverse audiences and drive meaningful change.