This presentation explores the pervasive turnover among Diversity, Equity, and Inclusion (DEI) leaders, delving into the average short tenure of Chief Diversity Officers (CDOs) and the challenges they face. From the historical roots of HR to the inherent conflicts between DEI and HR goals, we dissect the limitations of placing DEI roles within HR. This session emphasizes that DEI is a transformative strategy beyond HR's transactional focus, addressing personal/interpersonal, institutional, and cultural levels. We uncover the conflicts arising from transparency goals in DEI versus HR's risk-averse nature. The presentation advocates for reevaluating organizational structures and positioning CDOs for success, stressing the importance of hiring with intention, specific CDO scopes, and direct access to top decision-makers. It concludes with a call to align values with budget decisions for meaningful DEI impact.