Rob Smith, CEO and Founder of Phluid (The Phluid Project, GET Phluid, and The Phluid Phoundation) has created a brand, combining his profession, which is retail, along with his passion, a commitment to social justice. 

Rob began a long retail career spanning over 30 years, orchestrating multi-billion dollar businesses through merchandising,  e-commerce, marketing, product development and supply chain management with Macys, Victoria’s Secret, Levi’s and Nike. 

Rob leads the CSR committee as a Board of Director for Steve Madden and is an Executive in Residence with Wunderkind. 

Rob lives in NYC with his husband, Rod Grozier, and his dog, Jackson.