Ben Cohen and his long-time friend and business partner Jerry Greenfield are the men behind one of the most talked-about—and least conventional— success stories in American business.Co- founder of Ben & Jerry’s Homemade, Inc., Ben helped to build a storefront venture into a $300 million publicly held ice cream empire by making social responsibility and creative management strengths instead of weaknesses. Despite Ben’s efforts to keep the company independent, it was sold to Unilever in 2000.  Ben and Jerry’s worldwide sales are now $1.2 Billion.His book Values- Driven Business: How to Change the World, Make Money, and Have Fun provides a road map for starting a successful business that is environmentally and socially conscious. Using real-life examples, the books shows how “triple bottom line” practices - profits, people, and planet—have helped businesses thrive.Ben and his co-author, Mal Warwick, also address the varied roles of customers, employees, the community, the environment, shareholders, and owners.