Most people think influence is about having the right arguments. They're wrong. After years of studying how people think, choose, and behave, one thing is clear: successful influence isn't about logic, it's about psychology. The most effective communicators, leaders, and persuaders understand five fundamental principles about human nature that others overlook. This webinar reveals those principles, backed by peer-reviewed research from psychology and behavioral science, and shows you how to apply them in any professional context. Please note this is a 75-minute session and will not be recorded.

You'll walk away with:

• A research-based understanding of how influence actually works
• Specific techniques for each principle that you can use immediately
• Frameworks for diagnosing influence challenges in your own context